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  • 09 Oct 2013 3:41 PM | Anonymous

    Caution: What follows is not for wimps! If you want to grow your membership, revenue and trade show attendance while engaging stakeholders more effectively, it is necessary to cast aside some long-held beliefs of association management processes and embrace modern marketing techniques. read more...

  • 09 Oct 2013 11:04 AM | Anonymous
    The fact that it’s no longer a surprise to see people using their smartphones to post images of food on social media says a lot about the rise in prestige of the culinary arts. This, however, poses a challenge to meeting planners who feel pressured to come up with menus that will please these smartphone-wielding foodies. read more
  • 22 Sep 2013 3:36 PM | Anonymous

    After a period of decline prompted by the Great Recession, the events industry is poised to make a comeback in 2013. The Aberdeen Group predicts that corporate meeting and event spend will rise from 9 percent to 20 percent of corporate spending in the next two years.

    Despite the expected expansion of event budgets, companies will continue to focus on controlling costs, meaning organizers will need to clearly demonstrate the return on investment (ROI) for their meetings and events. Here are five major trends that have the potential to increase strategic ROI for events in 2013: read more ...

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