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Scott Stratten’s 10 Tips for "Un-Marketing"

13 Jan 2015 11:51 AM | Anonymous

At his talk for P.C.M.A.'s Convening Leaders conference, the author and marketing guru shared simple strategies to develop a positive relationship with customers.   Everything is the brand of an event. That was the message from Scott Stratten to attendees at the Professional Convention Management Association's Convening Leaders conference, which opened Monday at McCormick Place in Chicago. Stratten is the president of Un-Marketing and author of the book UnSelling: The New Customer Experience. He spends most of his time speaking at events for companies such as Pepsi, Adobe, Red Cross, and Deloitte on the topics of relationship marketing and viral and social media. Here are some of the ideas he shared on how to create and engage loyal fans for events.  Read more at BizBash.com

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